Behind Moshun.
Earth as our center️
Everything we do reflects back
to our mission to bring Earth’s conservation into the limelight, reversing the idea of egoism to care for all living things.
Our circle logo mark reminds us to bring nature awareness into every decision we make, just like the full stop of a period mark before continuing on with a story. As Earth-dwellers, we recognize the interconnectedness of nature and its living ecosystems with understanding of the special roles we play in preserving our planet.
huma/n/ature
Our ultimate vision for Moshun is to reconnect human beings to nature, restoring our humanity, so that all life on Earth and its natural evolution returns to a state of harmonious imbalance.
Our intention behind the huma/n/ature tagline is to inspire working in unison, as an effortless ecosystem, like just nature.
Values
Integration of water
The name Moshun is derived from nature-based elements: our ocean and its fluid movement. We incorporate the sound and feel of water into our brand, personified as powerful feminine energy and an adaptive leadership style.
The spelling of “Oshun” is inspired by the Western African water goddess of love and abundance. Oshun is a depiction of Moshun's vision to revive Earth and its biodiversity to create a thriving, habitable and long-lasting planet.